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When you can verify who you’re speaking with, everything changes.
Why CKY (Customer Knows You) Is the New Standard for Trust
In a world of AI deepfakes, spoofed caller IDs, and relentless scams, the old “trust by default” model no longer works. CKY flips the script — empowering your customers to prove it’s really you before a single word is exchanged.
The CKY Principle
Put verification in the individual's hands — instant, simple, and impossible to spoof.
The Problem
Scammers now sound, look, and type like your brand. Caller IDs are faked. Emails are cloned. Customers can’t be sure who’s real.
The Result
Fraud is stopped at the start. Trust grows with every interaction. Customers trust and stay, because they know they are safe with you.
Three Touch Points. Three Solutions.
One Platform.
Secure calls, texts, and emails — all with Verifity’s CKY verifiable communications platform.
KYC built your security.
CKY is here to complete trust.
Security was never the end goal, trust is. ZERID created CKY (Customer Knows You) so every call, text, and email can be instantly and verifiably trusted.
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It’s the next evolution beyond KYC, putting verification in your customers’ hands, simple, instant, and impossible to spoof.
With ZERID, you don’t just secure your systems.
You secure your relationships.
And in a world of AI scams and digital impersonation, trust is your most valuable asset.
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